{"id":12627,"date":"2018-02-02T20:11:17","date_gmt":"2018-02-02T20:11:17","guid":{"rendered":"http:\/\/www.customerservicemanager.com\/?p=12627"},"modified":"2018-02-02T20:16:35","modified_gmt":"2018-02-02T20:16:35","slug":"dunkin-donuts-no-1-in-coffee-customer-loyalty-once-again","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/dunkin-donuts-no-1-in-coffee-customer-loyalty-once-again\/","title":{"rendered":"Dunkin&#8217; Donuts No.1 in Coffee Customer Loyalty Once Again"},"content":{"rendered":"<p><strong>Dunkin&#8217; Donuts can now boast an impressive dozen in customer loyalty. For the 12th consecutive year, Brand Keys has honored Dunkin&#8217; Donuts as a coffee leader in providing guests with a superior customer experience.<\/strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12628\" src=\"http:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2018\/02\/dunkin-donuts.jpg\" alt=\"Dunkin' Donuts\" width=\"361\" height=\"139\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2018\/02\/dunkin-donuts.jpg 361w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2018\/02\/dunkin-donuts-300x116.jpg 300w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/p>\n<p>According to the 2018 Brand Keys Customer Loyalty Engagement Index, Dunkin&#8217; Donuts is once again a top brand for consumer loyalty in the out-of-home coffee category. Dunkin&#8217; Donuts was also named a No.1 brand for customer loyalty in the packaged coffee category for the sixth straight year.<\/p>\n<p>Brand Keys&#8217; 23rd annual Customer Loyalty Engagement Index, conducted by the New York-based brand engagement and loyalty research consultancy, paints a picture of the category drivers that drive in-market behavior and engender loyalty, identifying brands that are best able to engage consumers by meeting or exceeding their expectations.<\/p>\n<p>Brand Keys&#8217; Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors by &#8220;delighting&#8221; customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-12630\" src=\"http:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2018\/02\/david-hoffmann.jpg\" alt=\"David Hoffmann, President of Dunkin' Donuts\" width=\"259\" height=\"194\" \/>According to David Hoffmann, President of Dunkin&#8217; Donuts U.S. and Canada, &#8220;In support of our goal to be America&#8217;s most loved beverage-led, on-the-go brand, we maintain an unrelenting focus on coffee excellence, convenience, speed and restaurant excellence.&#8221;<\/p>\n<p>&#8220;We are delighted that our guests have recognized our efforts and are proud to be honored by Brand Keys as a #1 brand in earning customer loyalty for 12 years running. We have exciting plans for our brand in 2018, including new coffee choices and technology innovations to make running on Dunkin&#8217; better than ever, and we look forward to continuing to delight customers with exceptional service each and every day.&#8221;<\/p>\n<p>&#8220;Brand Keys congratulates Dunkin&#8217; Donuts for its 12th year in a row being acknowledged by consumers as #1 in the out-of-home coffee category. That&#8217;s a tremendous feat given the rapid changes in consumer tastes, category values, and customer-experience expectations,&#8221; said Robert Passikoff, founder and president, Brand Keys. &#8220;These changes have altered the way brands need to deliver against exceptionally high expectations and, once again, Dunkin&#8217; has done just that. The bottom line: customers expect the best, and Dunkin&#8217; has delivered just that.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dunkin&#8217; Donuts can now boast an impressive dozen in customer loyalty for the 12th consecutive year..<\/p>\n","protected":false},"author":108,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/12627"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=12627"}],"version-history":[{"count":6,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/12627\/revisions"}],"predecessor-version":[{"id":12635,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/12627\/revisions\/12635"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=12627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=12627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=12627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}