{"id":15717,"date":"2019-04-04T15:23:34","date_gmt":"2019-04-04T15:23:34","guid":{"rendered":"https:\/\/www.customerservicemanager.com\/?p=15717"},"modified":"2019-04-04T15:44:21","modified_gmt":"2019-04-04T15:44:21","slug":"how-customer-support-can-help-improve-app-quality-and-uptime","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/how-customer-support-can-help-improve-app-quality-and-uptime\/","title":{"rendered":"How Customer Support Can Help Improve App Quality and Uptime"},"content":{"rendered":"<p><!--NoAds-->When it comes to your app quality and uptime, your users need to count on you more than anything. If you\u2019re like the majority of the population, you\u2019ve experienced some bad apps in your lifetime. Most likely you downloaded them once only to never open them again, or maybe you left negative feedback only for your complaints to go unanswered.<\/p>\n<p>The fact of the matter is great customer support goes a long way to improving your app uptime and quality. And these things matter a whole lot. In this competitive marketplace where thousands of apps are released every day, users simply don\u2019t have patience for apps that don\u2019t function properly or quickly. Uptime is generally <a href=\"https:\/\/virtualizationreview.com\/articles\/2015\/06\/01\/how-many-nines-of-uptime-do-you-need.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">based on the \u201cnines,\u201d<\/a> and the goal is to have at least 3 nines for your uptime. AKA a 99.9% perfect uptime is something to be proud of.<\/p>\n<p>But before you run to your IT department, take a second to recognize the role customer support plays in uptime and quality. When things go wrong, the user doesn\u2019t immediately email the IT supervisor to have a chat about the importance of debugging. No, they\u2019re more likely to contact customer support to ask about their problem. This puts customer support in a unique position of power to make a difference.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15720\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2019\/04\/teamwrks.jpg\" alt=\"Customer Support team huddle\" width=\"598\" height=\"391\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2019\/04\/teamwrks.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2019\/04\/teamwrks-300x196.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>1. Discover the Problem<\/strong><\/p>\n<p>Because users often experience problems first, they\u2019re your first line of defense for creating a stronger app. If they don\u2019t have an outlet to discuss the problem, they\u2019ll likely leave your app for good and head to the competition.<\/p>\n<p>Your customer support professionals are in a position to discover this problem. When a user contacts them via live chat, phone, social media, or even just a negative review, the agent can then take this a step further to uncover the foundation of the problem. If it\u2019s a tech problem, the customer service provider can gather as much information as possible to pass along the the IT department.<\/p>\n<p><strong>2. Deliver Timely Updates<\/strong><\/p>\n<p>If something does go wrong with the app and customers are unhappy, it\u2019s usually up to customer service to deliver these messages. While using a tool like <a href=\"https:\/\/www.appoptics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AppOptics<\/a> to monitor your app is a good way to avoid problems, things will still happen sometimes.<\/p>\n<p>Equipping customer support with information about problems while they\u2019re occuring can help them better address the needs of current users. By providing timely updates, answering questions, and assisting with basic tech problems, they\u2019re able to mediate the problem before it gets worse.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15721\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2019\/04\/cssupportman.jpg\" alt=\"Customer Support Manager working in his office\" width=\"598\" height=\"334\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2019\/04\/cssupportman.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2019\/04\/cssupportman-300x168.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>3. Recommend Positive Changes<\/strong><\/p>\n<p>Finally, the most important way customer support plays a role in the app quality and uptime is through their observations. Because they\u2019re building these direct relationships with customers and users themselves, they know their pain points. They know the most common questions, complaints, and problems. They might even have ideas for ways to improve based on all of these things.<\/p>\n<p>Allowing these customer support professionals to voice these observations in a constructive way will do wonders for the app as a whole. Developers, while often great resources, are very disconnected from direct users. It\u2019s customer support who has an open line of communication with these individuals, and that means they often know what they want on a more honest level.<\/p>\n<p><strong>Utilize Your Customer Support<\/strong><\/p>\n<p>Your customer service quality matters almost as much as your uptime and user experience. In a world where people are interacting more with machines than humans, when a user has a positive experience with a customer support provider, it\u2019s something remarkable. Over <a href=\"https:\/\/www.accenture.com\/us-en\/insight-digital-disconnect-customer-engagement\" target=\"_blank\" rel=\"noopener noreferrer\">$1.6 trillion is lost<\/a> by companies in the United States every year due to customers switching because of poor customer service.<\/p>\n<p>If you value your customers, you want to keep them coming back again and again. You do this through positive, empowered customer service providers who know how to observe and correct key problems in uptime and quality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you value your customers, you want to keep them coming back again and again. You do this through positive, empowered customer service providers who know how to observe and correct key problems in uptime and quality..<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/15717"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=15717"}],"version-history":[{"count":7,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/15717\/revisions"}],"predecessor-version":[{"id":15727,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/15717\/revisions\/15727"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=15717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=15717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=15717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}