{"id":1709,"date":"2013-03-03T14:34:14","date_gmt":"2013-03-03T14:34:14","guid":{"rendered":"http:\/\/www.customerservicemanager.com\/csm210469\/?p=1709"},"modified":"2022-10-21T16:23:05","modified_gmt":"2022-10-21T16:23:05","slug":"trip-advisor-customer-feedback-get-wise-not-mad","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/trip-advisor-customer-feedback-get-wise-not-mad\/","title":{"rendered":"Trip Advisor Customer Feedback – Get Wise Not Mad!"},"content":{"rendered":"

There’s much shouting about how ‘unfair’ Trip Advisor are and how annoying it is to get bad reviews, so I feel compelled to put the record straight.<\/strong><\/p>\n\"Trip\n

He goes..<\/p>\n

It’s not ‘unfair’ everyone has the same issues!<\/p>\n

If you get it right it’s free worldwide advertising for a little bit of effort, what on earth is anyone moaning about?<\/p>\n

Customer feedback is a FACT: this is the new age of the empowered customer: Trip Advisor is just the tip of the iceberg: get used to it,<\/p>\n

it’s only going to get more and more!<\/p>\n

Trying to fight it is like copying King Cnut … C’nuts!<\/p>\n

Accept it, learn how to use it well and you can cut out all your other advertising and watch the money roll in. Fight it and go out of business … it’s that simple, you make the choice.<\/p>\n

If people don’t tell you they were upset, but tell Trip Advisor instead, then what they’re telling you actually is: ‘I didn’t trust you enough to tell you: you didn’t encourage me to let you know about any issues, but I’m going to tell someone’: in the old days they’d just tell their mates: today they can tell the world in an instant: you HAVE TO ENCOURAGE feedback to you passionately and effectively.<\/p>\n

Some people are crooks (but VERY few): don’t play their game, and don’t let them make you miss the HUGE opportunity here.<\/p>\n

If you get a good review: say thanks privately and give them an offer to return at a great rate.<\/p>\n

If you get a bad review, say sorry and tell the world what you’ve done about it: we can all understand that you can make mistakes, what we’ll NEVER forgive is you being grumpy and difficult about it.<\/p>\n

If you get an unfair review: tell it how it is with courage and courtesy, and inform Trip Advisor.<\/p>\n

The more reviews you get, the higher up the rankings you will go.<\/p>\n

The more you welcome feedback the more loyal and returning customers you’ll get.<\/p>\n

The more you value feedback, the more motivated your staff will be.<\/p>\n

It’s not rocket science!<\/p>\n

Please note: I don’t work for TA, I don’t get paid by them: this is just my knowledge from extensive research in this area.<\/p>\n

About the Author<\/strong><\/p>\n

Guy Arnold is the developer of the “Sales Through Service<\/a>”\u00a0system.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s much shouting about how ‘unfair’ Trip Advisor are and how annoying it is to get bad reviews, so I feel compelled to put the record straight..<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[250,91,120],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/1709"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=1709"}],"version-history":[{"count":5,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/1709\/revisions"}],"predecessor-version":[{"id":36056,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/1709\/revisions\/36056"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=1709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}