{"id":18240,"date":"2019-12-10T21:04:30","date_gmt":"2019-12-10T21:04:30","guid":{"rendered":"https:\/\/www.customerservicemanager.com\/?p=18240"},"modified":"2024-02-09T08:46:38","modified_gmt":"2024-02-09T08:46:38","slug":"going-green-is-the-key-to-improving-your-customer-service-and-increasing-sales-performance","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/going-green-is-the-key-to-improving-your-customer-service-and-increasing-sales-performance\/","title":{"rendered":"Going Green Is the Key to Improving Your Customer Service and Increasing Sales Performance"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-26059\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/11\/onlinemba-bs-389338333.jpg\" alt=\"Yes to going green \" width=\"598\" height=\"399\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/11\/onlinemba-bs-389338333.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/11\/onlinemba-bs-389338333-300x200.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p>The environment matters. More and more customers are starting to understand the impact they have on the natural world. They buy products with environmental benefits, exercising their voice and power through the things that they acquire. Most importantly, they expect organizations to be engaged in the process of <a href=\"https:\/\/theecologist.org\/2018\/mar\/23\/how-businesses-can-stimulate-positive-environmental-change\" target=\"_blank\" rel=\"noopener noreferrer\">making a positive impact when it comes to environmental matters<\/a>. Over the long term, customers are more likely to be concerned about the natural world than they were just a couple of years ago.<\/p>\n<p>This growing concern for the environment and sustainability had led to the rise of new trends in terms of eliminating waste. People have started to bring recycled bags to grocery stores and using less paper in offices. If you want to win over customers, express empathy in customer service. Empathy and understanding automatically lead to greater communication and greater service. Make your customer service better. Make it green. Your business stands to gain a lot from becoming environmentally-friendly.<\/p>\n<p><strong>Create and maintain an eco-friendly business<\/strong><\/p>\n<p>Opting for more environmentally-friendly business practices is great for the planet. Plus, it could help your brand reputation and your bottom line. People are increasingly demanding green companies. The good news is that it\u2019s not difficult to boost your overall environmental impact. Here are some steps you can take to transition to a greener economy.<\/p>\n<p><strong>Think differently in terms of recycling<\/strong><\/p>\n<p>People care if you recycle. So, there is a need for change to address environmental issues such as the climate crisis. Recycling, in particular, lessens the flow of materials into landfills where anaerobic decomposition produces methane. When recycling took off in the early years of 2000, the eco-friendly workers were instructed to sort their recyclables into separate bins. While there\u2019s no denying that sorting trash is important, it\u2019s necessary to compact the by-products and send them over to a specialised recycling centre.<\/p>\n<p>Your company has to take meaningful action on climate change. Sort, bale, and prepare for onward transport. In Australia, for example, they use certain <a href=\"https:\/\/www.miltek.com.au\/balers-and-compactors\" target=\"_blank\" rel=\"noopener noreferrer\">types of machinery<\/a> called balers. They are meant to compress recyclable and waste materials into small bales which are more manageable. In a world that\u2019s all about technological innovations, the value of traditional waste balers often gets overlooked. The most important materials to recycle are cardboard and paper. The loose materials won\u2019t take up too much space, so you don\u2019t have to worry about storage issues.<\/p>\n<p><strong>Reduce your energy consumption<\/strong><\/p>\n<p>To establish credibility with your current and potential clients, make efforts to reduce your energy consumption. One thing you can do is say \u201cyes\u201d to renewable energy. Using renewable energy can decrease your financial risk. You\u2019re not exposed anymore to price volatility or fossil fuel power. Here are some of the main renewable energy sources:<\/p>\n<p><strong>Biomass energy<\/strong><\/p>\n<p>Biomass energy refers to the energy stored by the sun. What happens is that plants take in the energy in a process that is called photosynthesis. Organic matter such as wood and straw can be converted into energy. A biomass system will start to pay off in about 12 years. Unfortunately, it gives rise to controversy. Some say that biomass energy is produced from healthy trees and not waste wood.<\/p>\n<p><strong>Wind energy<\/strong><\/p>\n<p>The wind is clean, free, not to mention readily available. Tech companies, for example, fully embrace wind energy. Examples include but aren\u2019t limited to Google. The corporation <a href=\"https:\/\/www.cnet.com\/news\/google-makes-global-investment-in-solar-and-wind-power\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchases wind power from farms in South California<\/a>. More and more companies are choosing to produce their own electricity supply by taking advantage of wind turbines. If you want to install wind turbines, pay attention to the fact that you need planning permission. Another aspect you need to consider is how much wind you get in your area \u2013 in other words, wind performance.<\/p>\n<p><strong>Solar energy<\/strong><\/p>\n<p>Why not leverage solar energy? Companies like Walmart, IKEA, and Apple use the sun for power. Install solar panels on the roof. The process takes about a week. It takes this long to wire up the electrical systems that derive energy from the sun. Soon, you\u2019ll be able to see your carbon footprint shrink. Utilizing <a href=\"https:\/\/www.sempersolaris.com\/\" target=\"_blank\" rel=\"noopener\">solar power<\/a> can also cut your electricity bill in half. You don&#8217;t have to worry about interruptions either. These systems operate silently and require minimal maintenance.<\/p>\n<p><strong>Green marketing goes a long way<\/strong><\/p>\n<p>You have to commit to your organisation\u2019s campaign to save the environment and the nature of your efforts has to be authentic. In the digital age, it\u2019s easy for customers to find out if you\u2019re true to what you say. A business needs to stay true to its marketing promises. Promotion isn\u2019t about telling people what you can offer and why they should buy your products or services. <a href=\"https:\/\/www.weebly.com\/inspiration\/make-a-brand-promise\/\" target=\"_blank\" rel=\"noopener noreferrer\">It\u2019s about fulfilling the promise you made<\/a> and making people feel good about the decision of doing business with you.<\/p>\n<p>Try to educate your customers about the dangers of using too much plastic, in addition to packaging materials. This is part of the consumer service. To educate customers on making better choices for the surroundings and letting them take part in the effort to save the planet. Customer education translates into customer empowerment. Increasing each person\u2019s experience leads to better engagement. The likelihood that people will spread positive word-of-mouth is high.<\/p>\n<p>Become a B corporation. In case you didn\u2019t know, B corporations are the ones that meet the highest standards when it comes to social and environmental performance. It doesn\u2019t matter if you have offices in the United States or Australia. <a href=\"https:\/\/www.inc.com\/guides\/201106\/how-to-become-a-benefit-corporation.html\" target=\"_blank\" rel=\"noopener noreferrer\">You can obtain this certification<\/a>. The right time to become a B corporation is when your business is growing. You can reach out to other companies for advice based on experience. There are numerous working groups you can join. Don\u2019t join just to prove to your customers that you\u2019re ethical and sustainable. Do it for the greater good.<\/p>\n<p>All in all, there is a good reason for your company to go green. Take the plunge already. Acting sustainable can even help spread the word to other countries. The bottom line is that consumers will be more likely to buy your products and services if you show that you care for the environment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The environment matters. More and more customers are starting to understand the impact they have on the natural world. They buy products with environmental benefits, exercising their voice and power through the things that they acquire. Most importantly, they expect organizations to be engaged in the process of making a positive impact when it comes [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/18240"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=18240"}],"version-history":[{"count":6,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/18240\/revisions"}],"predecessor-version":[{"id":44039,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/18240\/revisions\/44039"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=18240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=18240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=18240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}