![\"Call](\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/06\/Businesswoman-Talking.jpg\")
\nCalabrio<\/a>, the customer experience intelligence company, has released a study detailing how customer service organisations are evolving due to the COVID-19 pandemic. Based on a survey of contact centre leaders, the findings point to a dramatic shift in how brands, through their contact centres and agents, now engage with their customers.<\/p>\n While crisis-driven changes can often have a negative impact, recent events have fostered a much-needed modernisation of the contact centre.\u00a0\u201cThe State of the Contact Centre: Embracing the Evolving World of Work\u201d<\/a>\u00a0study found that most contact centre managers view the changes they were initially forced to make due to COVID-19 as positive steps toward building richer employee and customer experiences in the long term.<\/p>\n \u201cThe good news is that the pandemic offered important visibility into the strength of operations. Embracing the processes and tools trialed during the pandemic are expected to lead to more flexibility for agents, elevated service for customers and more intelligent, agile operations moving forward.\u201d<\/p>\n The study surveyed UK and US contact centre managers to uncover perceptions about the changes accelerated by COVID-19 and identify expectations for the future industry landscape. The study includes results from leaders across retail, financial services, utilities, distribution, airlines and healthcare.<\/p>\n A primary takeaway from the study is that managers expect customer service practices to change for good due to the impact of the pandemic. Most are seeing customer expectations rise during COVID-19, rather than decline. They anticipate these new demands to continue, with 68% of respondents expecting customers to have an increased desire for emotional empathy in future interactions.<\/p>\n According to the findings, 87% of managers believe the pandemic has placed greater weight on the contact centre as a factor in, and measure of, overall company success. Due to this greater importance, managers anticipate a permanent evolution in operations. Examples include:<\/p>\n Remote-Agent Acceptance:\u00a0<\/strong>Due to the pandemic, 89% of contact centres now have at least half of their agents working remotely. Most managers are happy about the changes with more than 70% saying they are satisfied with remote-employee productivity. They believe agents are happy working remotely, and they expect a remote environment to continue post-pandemic.<\/p>\n Mission-Critical Analytics:\u00a0<\/strong>Looking ahead, 90% of managers are confident their use of analytics-based technology and insights will increase, as will cross-department demand for contact centre intelligence. As customer expectations grow, it is vital to understand customer behaviors and needs, and that means increased dependence on voice-of-the-customer analytics and AI-based insights.<\/p>\n Rise of the Cloud:<\/strong>\u00a0The prospect of an increasingly virtual, analytics-driven contact centre will be dependent on the flexibility and processing power of the cloud. In fact, 89% of contact centres are likely to increase deployment of cloud software or are already fully cloud based.<\/p>\n \u201cContact centre executives who have been dragging their heels rather than modernising their contact centres now find themselves in a catch-up situation,\u201d said Paul Stockford, chief analyst at Saddletree Research. \u201cAs the smoke clears from this crisis, how fast can we get ready for the next one? The industry needs to modernise and do it in a hurry. The cloud is no longer a novelty, it is an imperative for the future of the contact centre industry.\u201d<\/p>\n Join Paul Stockford and other experts on a webinar panel June 30, 2020 at 10am ET \/ 7am PT \/ 3pm BST discussing the survey findings in more detail. Register at\u00a0https:\/\/info.calabrio.com\/how-to-embrace-the-evolving-world-of-work\/<\/a>.<\/strong><\/p>\n For a full report of data and findings go to:<\/strong>\u00a0\u201cThe State of the Contact Centre: Embracing the Evolving World of Work\u201d<\/a><\/strong><\/p>\n About Calabrio<\/span><\/b><\/p>\n Calabrio is the customer experience intelligence company that empowers organizations to enrich human interactions. The scalability of our cloud platform allows for quick deployment of remote work models \u2014 and it gives our customers precise control over both operating costs and customer satisfaction levels. Our AI-driven analytics tools make it easy for contact centers to uncover customer sentiment and share compelling insights with other parts of the organization. Customers choose Calabrio because we understand their needs and provide a best-in-class experience, from implementation to ongoing support. Find more at\u00a0<\/span>calabrio.com\/<\/span><\/a>\u00a0and follow\u00a0<\/span>@Calabrio<\/span><\/a>\u00a0on Twitter.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Results of a new study released by Calabrio show most contact centres are embracing work changes and expect them to benefit the industry long term..<\/p>\n","protected":false},"author":108,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[12,145,165,178],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/20492"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=20492"}],"version-history":[{"count":10,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/20492\/revisions"}],"predecessor-version":[{"id":20506,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/20492\/revisions\/20506"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=20492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=20492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=20492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Todd](\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/06\/todd-goodmanson1.jpg\")
\u201cDuring the pandemic, contact centres became even more essential to a company\u2019s success. Companies must now prepare to meet the challenges that come with this newfound spotlight,\u201d said Tom Goodmanson, president and CEO at Calabrio.<\/p>\n