{"id":21081,"date":"2020-08-03T11:53:37","date_gmt":"2020-08-03T11:53:37","guid":{"rendered":"https:\/\/www.customerservicemanager.com\/?p=21081"},"modified":"2020-08-03T11:56:09","modified_gmt":"2020-08-03T11:56:09","slug":"5-things-to-help-your-small-business-grow","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/5-things-to-help-your-small-business-grow\/","title":{"rendered":"5 Things to Help Your Small Business Grow"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21083\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/moneygrow.jpg\" alt=\"Growing money\" width=\"598\" height=\"404\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/moneygrow.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/moneygrow-300x203.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>Trying to get a small business off the ground is no easy task. It\u2019s becoming hard to find success,\u00a0 as more than <a href=\"https:\/\/www.oberlo.com\/blog\/small-business-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">50% of small businesses<\/a> fail in the first year, and more than 95% fail within the first five years. <\/strong><\/p>\n<p>With such bad odds, many small business owners don\u2019t have enough motivation to try and find success.\u00a0However, growing a small business isn\u2019t an impossible task. The biggest problem people face is not knowing what methods to use to find success and further their growth. Instead of giving up on your business, you need to take the right approach to growing it.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21084\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/workonline1.jpg\" alt=\"Working online\" width=\"597\" height=\"398\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/workonline1.jpg 597w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/workonline1-300x200.jpg 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/>\n<p><strong>Build a great online presence<\/strong><\/p>\n<p>A business can\u2019t succeed without a strong online presence. This is especially important for small businesses, as customers need to be able to find your company and products effortlessly. A strong online presence enhances your accessibility and allows you to reach a wider audience.<\/p>\n<p>The most important thing you need to think about when building your online presence is how to create the perfect website. Your company website needs to have clear information about your company and products\/services and be optimized for search engines.<\/p>\n<p>Before you start building your website, you need to find the perfect <a href=\"https:\/\/www.namesilo.com\/hosting\" target=\"_blank\" rel=\"noopener noreferrer\">cheap web hosting<\/a>. Choosing the perfect host can make or break your website, as a good provider can ensure your website is fast, reliable, and secure. It also determines what kind of bandwidth and storage you will have.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21085\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/moneyman.jpg\" alt=\"Brand creation\" width=\"598\" height=\"486\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/moneyman.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/moneyman-300x244.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>Create a brand personality<\/strong><\/p>\n<p>All enterprise-level businesses have a strong brand personality that makes them instantly recognizable to their customers. With small businesses, it\u2019s impossible to create the same type of brand personality, so the best tactic is to allow customers to see the human side of your business.<\/p>\n<p>Customers appreciate when they see that a business is more than just a corporation and that there is a heart and soul behind a brand. Create an authentic experience for your customers that will show them your vision and values to make yourself more approachable and liked.<\/p>\n<p>In other words, put as much of yourself as you can into the business. You can do this by writing meaningful blog posts, including an \u201cAbout us\u201d video on your website, and speaking at various industry events.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21086\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/wrongway1.jpg\" alt=\"Wrong way sign\" width=\"598\" height=\"399\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/wrongway1.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/wrongway1-300x200.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>Avoid the most common mistakes<\/strong><\/p>\n<p>If you don\u2019t have any experience as a business owner, thinking about what doesn\u2019t work is just as important as thinking about what does. One way to ensure your business succeeds is to learn from small businesses that have failed and make sure you don\u2019t repeat the same mistakes.<\/p>\n<p>Here are some things you always need to keep in mind:<\/p>\n<ul>\n<li><strong>Never enter a market that\u2019s too competitive<\/strong>. An overly-competitive market can be a double-edged sword for any business. While the products you sell may be in high demand, as a small business you probably won\u2019t be able to beat out your competition.<\/li>\n<li><strong>Make sure the market demands for your product<\/strong>. While it\u2019s a mistake to enter a market that\u2019s too competitive, you should never go to the other extreme. For you to actually find success, there needs to be a reasonable demand for your product and people who are willing to purchase it.<\/li>\n<li><strong>Plan for profitability<\/strong>. A well-thought-out profit model is fundamental to your success. You need to know the exact numbers that will lead to profitability. This includes how much you need just to break even, as well as the net and grow margins on sales.<\/li>\n<li><strong>Think about all costs<\/strong>. Most business owners plan for the most obvious costs such as salaries and the cost of operations. However, there are also a number of costs that are often overlooked such as taxes, permits and licenses, and technological expenses, just to name a few.<\/li>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21087\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/callcent.jpg\" alt=\"Call center agent working at desk\" width=\"400\" height=\"401\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/callcent.jpg 400w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/callcent-300x300.jpg 300w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/callcent-100x100.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n<p><strong>Offer great customer service<\/strong><\/p>\n<p>Many small businesses make the mistake of underestimating the power of customer service and see engaging with customers as nothing more than a chore. However, if you truly want to see your business grow, your customer service needs to be exceptional from day one.<\/p>\n<p>Keep in mind that as much as <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener noreferrer\">78% of customers<\/a> have backed out of a purchase due to poor customer experience. So, what can you do to avoid this?<\/p>\n<p>The first step is to get a VoIP (voice over internet protocol). This is a tool that allows you to make and receive calls via a broadband internet connection and is a much better alternative to traditional phone systems. To find out how it can significantly improve your customer service and how you should choose a VoIP provider, <a href=\"https:\/\/www.top10voiplist.com\/the-definitive-cheap-business-voip-phone-service-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can read this VoIP phone service buyers guide<\/a>.<\/p>\n<p>The next step is to coach your customer service agents on the best ways to talk to every customer who calls your business. Here are a few useful tips:<\/p>\n<ul>\n<li><strong>Be well-versed in what you\u2019re selling<\/strong>. When customers call your business to get more information about the products you\u2019re selling, the customer service rep needs to have all the information readily available.<\/li>\n<li><strong>Be respectful<\/strong>. Show customers that you respect them by always carefully listening to what they have to say and giving them your full attention.<\/li>\n<li><strong>Ask for feedback<\/strong>. No matter how good your customer service is, it can always be improved. Make sure to ask your customers to fill out <a href=\"https:\/\/www.customerservicemanager.com\/voice-of-the-customer-the-importance-of-feedback-surveys\/\">feedback surveys<\/a> to see how they think their experience can be improved.<\/li>\n<li><strong>End the conversation properly<\/strong>. Never rush from one conversation to the other so you can make time for every customer. Take a minute at the end of every call to thank a customer for their business and ask if there is anything else you can do for them.<\/li>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21088\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/teamtable.jpg\" alt=\"Team meeting at round table\" width=\"500\" height=\"491\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/teamtable.jpg 500w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2020\/08\/teamtable-300x295.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p><strong>Start a referral program<\/strong><\/p>\n<p>A great way to grow your business without spending too much money on marketing is to start a referral program. Once you have one satisfied customer, you can easily get them to acquire more customers for you if you offer certain benefits or incentives.<\/p>\n<p>Those incentives differ from company to company, but it\u2019s something the customers see value in. The most common examples of referral program incentives include free shipping, special discounts, and sometimes even free products.<\/p>\n<p>This can be one of the most efficient ways of growing your businesses, as 77% of consumers are more likely to buy a new product when learning about it from friends or family.<\/p>\n<p><strong>Final thoughts<\/strong><\/p>\n<p>Every small business has the same struggle, and that\u2019s acquiring new customers and steadily growing over time. Even though it seems like an impossible task at the beginning, the worst thing you can do is give up. As long as you know the best ways to grow a business, it might take a while, but your hard work will pay off in the end.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trying to get a small business off the ground is no easy task. It\u2019s becoming hard to find success,\u00a0 as more than 50% of small businesses fail in the first year, and more than 95% fail within the first five years. With such bad odds, many small business owners don\u2019t have enough motivation to try [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/21081"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=21081"}],"version-history":[{"count":4,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/21081\/revisions"}],"predecessor-version":[{"id":21091,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/21081\/revisions\/21091"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=21081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=21081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=21081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}