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\nBob Dylan once sang, \u2018The Times They Are a-Changin\u2019 and when it comes to prioritising employee engagement, this is certainly true. One of the positives to come out of the pandemic is that it made every customer service department think more about the wellbeing of employees than ever before.<\/p>\n
It\u2019s a welcome shift because for most contact centre managers, agent stress is the biggest labour issue on their minds and it\u2019s diminishing the customer experience (CX).\u00a0\u00a093% of contact centre managers<\/a>\u00a0say agent stress has impacted CSAT scores and they have nowhere to hide.\u00a01 in 3 consumers<\/a>\u00a0have noticed agents seem stressed while\u00a0the majority (72%)<\/a>\u00a0say that an interaction with a stressed agent would negatively impact their perception of a brand.<\/p>\n Put WEM into practice<\/strong><\/p>\n So what can be done to build a happier team? Think differently about Workforce Engagement Management (WEM); it\u2019s so much more than a set of tools. Starting today, for every decision you make in the contact centre, ask \u2018how is this going to impact my employees?\u2019\u00a0 It is a really simple thing but it doesn\u2019t always happen. Then apply a little common sense.<\/p>\n 5 Common Sense Tips for Driving Employee Engagement<\/strong><\/p>\n 1. Involve: <\/strong>in their elevated role of brand guardians, agent opinions really matter so involve them in your customer service strategy or new technology investments. Ask agents what would make a positive difference to their working lives\u2014don\u2019t assume you know. Voice of the Employee (VoE) is just as en vogue as Voice of the Customer (VoC). VoE tools such as speech analytics dynamically capture how agents are feeling and are a powerful way to collect indirect feedback, such as signs of frustration or fatigue.<\/p>\n In addition to formal feedback requests driven by HR, allow agents to leave feedback at any time on their desktop or mobile device. This saves valuable time\u2014not to mention the frustration\u2014of hunting through the corporate intranet for the HR page.<\/p>\n 2. Empower<\/strong>: give agents greater control over when and where they work along with greater authority to influence customer outcomes. Give them permission to step outside of rigid rules, processes and scripts that dehumanise their participation. Trust them\u2014if you\u2019ve deployed speech and desktop analytics, you\u2019ll probably find that your best performers already do this, unofficially.While tapping into the mood of the frontline, VoE analytics can also uncover potential knowledge and skills gaps and in so doing, empower agents along their own path to self-improvement. Encourage agents to take ownership of their personal development with access to their historical performance reports. Meanwhile, personalised dashboards allow agents to monitor and track their performance in real time so they can sign-up to the right training and take charge of their career choices. Consider using an employee engagement tool<\/a> to provide real-time insights, track progress, and support stronger communication between agents and managers.<\/p>\n 3. Think Holistically:<\/strong>\u00a0look beyond the desktop to gauge the end-to-end employee experience. Is the coffee in the staff kitchen undrinkable? Is parking a nightmare? How often do agents get to sit by the window?\u00a0 It\u2019s not all about having a great schedule that fits their work-life aspirations, although that certainly helps. Boost engagement for your remote agents.\u00a0Why not issue a DIY wellbeing\u00a0kit including practical tips on how to reduce stress levels? Then, invest in the latest noise-cancelling microphones and headphones with long-life batteries so they can block out domestic distractions to concentrate 100% on the customer.<\/p>\n 4. Collaborate and Gamify<\/strong>: companionship is important for establishing a sense of belonging. With the new hybrid work reality, agents are at risk of becoming lonely and depressed without additional focus on better communication and digital camaraderie.\u00a0A quick Zoom call at the beginning of the day or an online video that can be watched at leisure is often all it takes.Inspire and motivate agents through gamification, offering rewards to those who share their brand successes and learning with others.\u00a0 And remember, not everyone wants a trophy on their desk. There are other ways to reward staff.\u00a0 While gift cards are a popular choice, consider awarding points for \u2018perfect attendance\u2019 or \u2018highest quarterly quality scores\u2019 that agents can cash in for extra time off, for example, on their birthday if it falls on a weekday.<\/p>\n 5. Balance the workload:<\/strong>\u00a0focus on better managing the type of activities agents are undertaking. While chatbots and Robotic Process Automation (RPA) help by automating simple or mundane activities, agents increasingly face a barrage of more complex and\/or emotional interactions. Over the course of a single shift, the risk of agent burnout grows with a negative impact on mental wellbeing. Where possible, aim to build a wellbeing factor into the task assignment algorithm. For example, if an agent has to handle 3 complaints calls in a row, ensure their next interaction is something a bit simpler such as a change of address or a call where they can do something nice like offering a customer a voucher.<\/p>\n For more ideas on how to drive employee engagement, read our other blogs and stay connected with all things CX by visiting\u00a0The CX Lab<\/a>.<\/p>\n \u00a0References – State of the Contact Center 2022<\/a>.<\/em><\/p>\n About the Author<\/strong><\/p>\n
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Calabrio is a trusted ally to leading brands. The digital foundation of customer-centric contact centres, Calabrio helps enrich and interpret human interactions, empowering the contact centre as a brand guardian.<\/p>\n