{"id":50931,"date":"2024-12-09T16:58:47","date_gmt":"2024-12-09T16:58:47","guid":{"rendered":"https:\/\/www.customerservicemanager.com\/?p=50931"},"modified":"2024-12-09T16:58:47","modified_gmt":"2024-12-09T16:58:47","slug":"why-is-your-cloud-contact-centre-transformation-failing-to-deliver","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/why-is-your-cloud-contact-centre-transformation-failing-to-deliver\/","title":{"rendered":"Why Is Your Cloud Contact Centre Transformation Failing to Deliver?"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-50941\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/cust-7543754875454.jpg\" alt=\"Cloud connections\" width=\"598\" height=\"337\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/cust-7543754875454.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/cust-7543754875454-300x169.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>Customer experience can literally make or break a business, so it&#8217;s alarming that a number of UK companies remain tethered to legacy contact centre systems. James Hughes, Group Head of Solutions at Sabio, explains.<\/strong><\/p>\n<p>But what&#8217;s even more concerning is that those who&#8217;ve made the leap to cloud solutions aren&#8217;t necessarily reaping the promised rewards.<\/p>\n<p>As a matter of fact, a majority of those same organisations have no idea where the problems are occurring in their customers&#8217; journeys, mainly because they haven&#8217;t tested the journey for themselves. These crucial insights can be gained by simply calling their own contact centre and experiencing the CX they provide for themselves.<\/p>\n<p>After all, you&#8217;ve made a significant investment to move your contact centre to the cloud, so why not make sure you&#8217;re getting the best from it?<\/p>\n<p>These pressing industry challenges \u2013 and more &#8211; lie at the heart of an upcoming webinar being hosted by our team at Sabio Group, supported by our partner <a href=\"https:\/\/go.sabiogroup.com\/ebook-transforming-cloud-cx-with-axp-uk.html?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=2024-11-gpco-transforming-cloud-cx-with-axp\" target=\"_blank\" rel=\"noopener\">Avaya<\/a>, on <a href=\"https:\/\/go.sabiogroup.com\/event-unlock-cx-innovation-with-avaya-axp-london-2024.html?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=2024-12-ukev-unlock-cx-innovation-with-avaya-axp\" target=\"_blank\" rel=\"noopener\">Thursday, December 12th<\/a>.<\/p>\n<p>Entitled &#8220;Unlock CX Innovation,&#8221; the webinar promises to tackle head-on why cloud transitions are falling short and, more importantly, how to ensure your organisation doesn&#8217;t become another cautionary tale.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-50949 size-full\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/cust-85498798749875498-1.jpg\" alt=\"Customer using smartphone\" width=\"598\" height=\"399\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/cust-85498798749875498-1.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/cust-85498798749875498-1-300x200.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>The Status Quo Isn&#8217;t Working<\/strong><\/p>\n<p>Although investment in complex, often bespoke, on-premise contact centre infrastructure continues, recent research from Sabio has revealed that more than 60% of companies across the UK market are continuing to rely on clunky, outdated versions of on-prem platforms. While these systems have historically provided robust voice communications, they&#8217;re increasingly becoming barriers to innovation in an age where customer expectations are evolving at breakneck speed.<\/p>\n<p>But here&#8217;s the real kicker: among the organisations that have ventured into cloud territory, the picture isn&#8217;t as rosy as some vendors might have you believe.<\/p>\n<p>Gartner&#8217;s latest findings show that <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/why-software-buyers-experience-regret\" target=\"_blank\" rel=\"noopener\">up to 65% of business buyers are experiencing &#8220;buyer&#8217;s remorse&#8221;<\/a> with their cloud investments. The culprits? Unforeseen costs and implementation complexities that weren&#8217;t part of the glossy sales pitch.<\/p>\n<p><strong>The Great Cloud Disconnect<\/strong><\/p>\n<p>The disconnect between cloud CX expectations and deployment realities is creating a widening gulf that threatens to swallow both operational efficiency and customer satisfaction. Traditional on-premise systems, while reliable, are increasingly becoming innovation bottlenecks. Meanwhile, commodity CCaaS (Contact Centre as a Service) vendors are failing to deliver on their promises of enhanced efficiency and improved customer satisfaction.<\/p>\n<p>At Sabio over the years, we&#8217;ve continued to see a concerning trend where organisations are either sweating outdated assets to their detriment or rushing into cloud transitions without proper strategic alignment. Our <a href=\"https:\/\/go.sabiogroup.com\/event-unlock-cx-innovation-with-avaya-axp-london-2024.html?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=2024-12-ukev-unlock-cx-innovation-with-avaya-axp\" target=\"_blank\" rel=\"noopener\">upcoming webinar<\/a> is about helping businesses navigate between these two extremes and find a path that actually delivers results.<\/p>\n<p><strong>Beyond the Feature Checklist<\/strong><\/p>\n<p>During our webinar, we&#8217;ll challenge the conventional wisdom of cloud transitions. Instead of focusing on feature lists and technical specifications, discussions will centre on achieving measurable operational improvements that ensure cloud CX investments deliver 3-4x returns \u2013 typically within the first 18 months.<\/p>\n<p><strong>Key topics will include:<\/strong><\/p>\n<p>\u2022 Strategies for reducing annual operational costs by up to \u00a34.2 million in a typical 500-seat contact centre<br \/>\n\u2022 Practical approaches to automation and AI implementation that drive genuine efficiency gains<br \/>\n\u2022 Methods for aligning cloud CX capabilities with specific business outcomes<br \/>\n\u2022 Techniques for avoiding the common pitfalls of cloud transitions<\/p>\n<p>We will host discussions that will look at introducing a pragmatic framework for cloud CX transformation that focuses on outcomes rather than features. This approach has already helped organisations achieve significant improvements in key metrics such as first-contact resolution rates, average handling times, and customer satisfaction scores.<\/p>\n<p><strong>Attendees will learn how to:<\/strong><\/p>\n<p>\u2022 Identify and prioritise the top 10 CX issues that address 95% of their challenges<br \/>\n\u2022 Create a realistic roadmap for cloud transition that aligns with business objectives<br \/>\n\u2022 Leverage AI and automation without compromising service quality<br \/>\n\u2022 Calculate and track ROI on cloud CX investments<\/p>\n<p><strong>It&#8217;s Time for Honest Conversations<\/strong><\/p>\n<p>Instead of glossing over challenges, it&#8217;s time to tackle them head-on. On Thursday, December 12th, we&#8217;ll aim to provide attendees with practical strategies for successful cloud CX transformation.<br \/>\nWhether you&#8217;re still operating on-premise systems or struggling to realise the benefits of an existing cloud implementation, this event promises to deliver actionable insights for achieving genuine CX transformation without compromise.<\/p>\n<p>The time has come for honest conversations about cloud CX transformation. <a href=\"https:\/\/go.sabiogroup.com\/event-unlock-cx-innovation-with-avaya-axp-london-2024.html?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=2024-12-ukev-unlock-cx-innovation-with-avaya-axp\" target=\"_blank\" rel=\"noopener\">Join industry leaders and peers on December 12th to be part of the solution<\/a>.<\/p>\n<p><strong>About the Author<\/strong><\/p>\n<p>James Hughes is Group Head of Solutions at Sabio Group.<\/p>\n<p><a href=\"https:\/\/www.sabiogroup.com\/\" target=\"_blank\" rel=\"noopener\">Sabio Group<\/a>\u00a0is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India.<\/p>\n<p><a href=\"https:\/\/www.sabiogroup.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-32270 size-full\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2022\/04\/sabio-logo.jpg\" alt=\"Sabio\" width=\"223\" height=\"68\" \/><\/a>The Group, which includes \u2018makepositive\u2019, delivers solutions and services that seamlessly combine digital and human interactions to support exceptional customer experiences.<\/p>\n<p>Through its own technology, and that of world-class technology leaders such as Avaya, Genesys, Verint, Twilio, Google, Amazon and Salesforce, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.<\/p>\n<p>The Group works with major brands worldwide, including Aegon, AXA Assistance, Bankia, BBVA, BGL, Caixabank, DHL, loveholidays, Marks &amp; Spencer, Rentokil, Essent, GovTech, HomeServe, Sainsbury\u2019s Argos, Telef\u00f3nica, Think Money and Transcom Worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer experience can literally make or break a business, so it&#8217;s alarming that a number of companies remain tethered to legacy contact centre systems. James Hughes, Group Head of Solutions at Sabio explains..<\/p>\n","protected":false},"author":788,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/50931"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/788"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=50931"}],"version-history":[{"count":15,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/50931\/revisions"}],"predecessor-version":[{"id":50950,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/50931\/revisions\/50950"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=50931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=50931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=50931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}