{"id":51016,"date":"2024-12-10T13:17:15","date_gmt":"2024-12-10T13:17:15","guid":{"rendered":"https:\/\/www.customerservicemanager.com\/?p=51016"},"modified":"2024-12-12T22:29:08","modified_gmt":"2024-12-12T22:29:08","slug":"amazon-joins-quick-commerce-frenzy-in-india-with-15-minute-grocery-delivery-tests","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/amazon-joins-quick-commerce-frenzy-in-india-with-15-minute-grocery-delivery-tests\/","title":{"rendered":"Amazon Joins Quick Commerce Frenzy in India with 15-Minute Grocery Delivery Tests"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-51020\" src=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/dp-44775379698745987.jpg\" alt=\"Amazon grocery packers\" width=\"598\" height=\"337\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/dp-44775379698745987.jpg 598w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2024\/12\/dp-44775379698745987-300x169.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><strong>Amazon is set to conduct trials for quick commerce operations in India, aiming to deliver grocery items within 15 minutes.<\/strong><\/p>\n<p>The initiative, known as &#8220;Project Tez&#8221;, focuses on high-frequency essentials initially but will adapt based on customer demand and data insights.<\/p>\n<p>The service will prioritize everyday items over high-value electronics, aiming to cater to frequently purchased goods.<\/p>\n<p>Quick commerce is gaining traction in India, with companies like Zomato&#8217;s Blinkit and Swiggy&#8217;s Instamart offering rapid deliveries.<\/p>\n<p>Flipkart, a major competitor of Amazon and backed by Walmart, has also piloted its quick commerce service in select Indian cities, and is promising 10-minute grocery deliveries.<\/p>\n<p>Also targeting the space is\u00a0Reliance, led by billionaire Mukesh Ambani, who has initiated a pilot program for a 10-30 minute delivery service near Mumbai.<\/p>\n<p>The quick commerce industry in India is projected to surpass $6 billion in annual sales this year, a significant increase from $100 million in 2020.\u00a0The industry&#8217;s rapid growth reflects the evolving landscape of e-commerce in India, with a focus on speed and convenience for consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is set to conduct trials for quick commerce operations in India, aiming to deliver grocery items within 15 minutes. The initiative, known as &#8220;Project Tez&#8221;, focuses on high-frequency essentials..<\/p>\n","protected":false},"author":108,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/51016"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=51016"}],"version-history":[{"count":9,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/51016\/revisions"}],"predecessor-version":[{"id":51027,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/51016\/revisions\/51027"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=51016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=51016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=51016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}