{"id":813,"date":"2015-05-04T14:41:36","date_gmt":"2015-05-04T14:41:36","guid":{"rendered":"http:\/\/www.customerservicemanager.com\/csm210469\/?p=813"},"modified":"2022-10-21T14:04:53","modified_gmt":"2022-10-21T14:04:53","slug":"three-ways-to-make-customer-service-surveys-fun","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/three-ways-to-make-customer-service-surveys-fun\/","title":{"rendered":"Three Ways to Make Customer Service Surveys Fun!"},"content":{"rendered":"<p><strong>In this article, Geraldine Verzo suggests three ways to ensure your customer surveys get noticed &#8211; and filled out.<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-7059\" src=\"http:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2015\/05\/surveydes.jpg\" alt=\"Survey Design\" width=\"250\" height=\"250\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2015\/05\/surveydes.jpg 250w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2015\/05\/surveydes-100x100.jpg 100w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>I&#8217;ve never had fun answering a customer service survey form until today. They gave me this bigger than bond-size folio style form at the fast food chain, Jollibee.<\/p>\n<p>It looked so interesting visually that instead of my usual reaction (oh-it&#8217;s-one-of-those-boring-question-n-answer-survey-forms-again); I read it right away and started answering. Survey forms don&#8217;t always have to look so drab, right?<\/p>\n<p>Well, this one was fun.<\/p>\n<p>It was colorful and had cartoon type characters in it. The text was big; I didn&#8217;t have to squint my eyes reading the questions.<\/p>\n<p>Choices were pictures instead of words. So for the question &#8220;Where have you been just before you came to this fast food chain?&#8221; You have to tick the circle below the picture of a house, a school, an office, a church, etc. for your answer. If your answer wasn&#8217;t any of the choices, you write your answer on a blank space provided for it.<\/p>\n<p>I found the thread of questions fun, even if I felt like I was being stalked a little. I think Jollibee\u2019s customers wouldn\u2019t mind spending their precious minutes to fill them out.<\/p>\n<p>So after that experience, I think survey forms should be customer-friendly.<\/p>\n<p>How can they be so? Here are my three suggestions:<\/p>\n<p>1) Make them visually appealing like they are print ads themselves &#8211; colorful, creative, and unique. The shape doesn&#8217;t always have to be square.<\/p>\n<p>2) Make them easy on the eyes with big, readable text, and a smooth lay-out. Use one that won&#8217;t strain the eyes.<\/p>\n<p>3) Phrase the questions in such a way that they sound fun. Ask non-stressful questions with hints of humor so answering them is exciting &#8211; and in the end make customers feel happy their answers will help the business or company\u2019s product improve.<\/p>\n<p>Customers should feel that spending their precious time filling-out survey forms is worthwhile and at the same time fun!<\/p>\n<p><strong>About the Author<\/strong><\/p>\n<p>Geraldine Verzo is a freelance writer who is always on the look out for great customer service!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three ways to ensure your customer surveys get noticed &#8211; and filled out.<\/p>\n","protected":false},"author":258,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[250,47,120],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/813"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":5,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"predecessor-version":[{"id":7060,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/813\/revisions\/7060"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}