{"id":8835,"date":"2016-06-08T07:46:59","date_gmt":"2016-06-08T07:46:59","guid":{"rendered":"http:\/\/www.customerservicemanager.com\/?p=8835"},"modified":"2016-06-08T08:01:17","modified_gmt":"2016-06-08T08:01:17","slug":"dial-intelecom-for-sweden-telephone-number","status":"publish","type":"post","link":"https:\/\/www.customerservicemanager.com\/dial-intelecom-for-sweden-telephone-number\/","title":{"rendered":"Dial Intelecom for Sweden, the First Country in the World to Have Its Own Telephone Number"},"content":{"rendered":"<p><!--OffMiddle--><strong>B\u00f8rge Astrup, managing director of Intelecom Contact Centre Division explains how the latest contact centre technology is revolutionising the\u00a0travel industry with a new form of \u2018reality\u2019 tourism in the cloud.<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-8862\" src=\"http:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2016\/06\/swede.jpg\" alt=\"Swedish man receiving call\" width=\"250\" height=\"375\" srcset=\"https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2016\/06\/swede.jpg 250w, https:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2016\/06\/swede-200x300.jpg 200w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>You may have read recently about how The Swedish Tourist Association (STA) has celebrated Sweden becoming the first country in the world to abolish censorship 250 years ago by launching its own phone number.<\/p>\n<p>\u201cThe Swedish Number\u201d is the tourism equivalent of reality TV. People from all over the world can talk about Sweden with ordinary Swedish citizens about anything simply by dialling a single telephone number: +46 771793336.<\/p>\n<p>But why would a country want its own telephone number?<\/p>\n<p>It\u2019s all part of a new initiative from the STA to help the rest of the world learn about their country and promote it at the same time. Sure you can just Google it but what better way to learn about a place than from the people who live there and can tell it how it really is rather than through a heavily marketed, glossy advertising campaign? When you call in, you are connected to a volunteer ambassador who can answer your questions about the country.<\/p>\n<p><strong>From the Horse\u2019s Mouth<\/strong><\/p>\n<p>If you think about it, it all makes a lot of sense. How many times have you looked up a place on one of the many visitor websites such as TripAdvisor to ask yourself if the good reviews are written by friends and the bad ones contrived by greedy competitors! There is nothing like hearing it from the horse\u2019s mouth.<\/p>\n<p><strong>Speak to a Swede<\/strong><\/p>\n<p>Like many places, Sweden is full of pre-and-misconceptions. Is everyone, tall, blonde and beautiful? Is it dark all year round? Why would I want to\u00a0visit a country with such high suicide rates? Rather like Britain where tourists might be forgiven for thinking that the food is terrible, everyone\u00a0lives off of fish and chips, it is always raining and you can have tea with the Queen in Buckingham Palace! We all know it\u2019s not quite like that, well\u00a0perhaps the rain part is, but how do you really know if you rely on slick English Tourist Board posters and pretty holiday brochures?<\/p>\n<p>\u201cThe Swedish Number\u201d means you can call Sweden and find out the truth about it before spending a lot of time and money. You do have to pay the\u00a0international charges for the phone call but it\u2019s a fun way to learn about a different place. Plus, you\u2019ll get to learn what it\u2019s really like to live there, from people who actually do.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mtb3f_NAmK0?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>It Wouldn&#8217;t Be Possible Without the Cloud<\/strong><\/p>\n<p>So what\u2019s the magic behind \u201cThe Swedish Number\u201d, what makes it happen? Believe it or not, it\u2019s the latest cloud-based contact centre solutions as well as a lot of volunteers who love and enthuse about their native land.<\/p>\n<p>The STA\u2019s brainwave initiative is a huge virtual contact centre where the agents are the volunteers or \u201cAmbassadors to Sweden\u201d. The <a href=\"https:\/\/www.intele.com\/your-contact-centre-in-the-cloud\/\" target=\"_blank\">cloud-based\u00a0technology<\/a> enables Sweden\u2019s doorless and windowless Tourist Information Office by queuing and distributing calls, producing reports, keeping\u00a0statistics and more.<\/p>\n<p>Swedish people can make themselves available for calls via the cloud-based contact centre by downloading a smartphone app, based on one of the many open application interfaces (APIs). This means that anyone in Sweden with a smartphone and a Swedish number can register as an &#8220;Ambassador to Sweden&#8221;. One of the registered Swedes is then randomly selected to discuss and answer questions from people in other countries who call in and are curious about Sweden. The caller does not know the identity of who is answering their call, as everything is handled anonymously.<\/p>\n<p>Without the Cloud, \u201cThe Swedish Number\u201d just would not have been possible. Previously, agents would have been required to sit in the same physical location using onsite telephony equipment. The beauty of cloud-based technology is that it allows flexibility of location, plus device and technology independence which are just some of the factors that have made this unique project a success.<\/p>\n<p>Since \u201cThe Swedish Number\u201d was launched on 6th April this year, nearly 17,000 calls have been received from 186 countries. Over one third of the calls (33%) have originated from the USA and average talk time has been 2 minutes 53 seconds.<\/p>\n<p>On the <a href=\"http:\/\/www.theswedishnumber.com\" target=\"_blank\">STA campaign page<\/a>\u00a0there is live data from the contact centre provided directly by a cloud solution working hard behind the scenes as well as promotional videos and additional information. You can also view the\u00a0<a href=\"https:\/\/youtu.be\/mtb3f_NAmK0\" target=\"_blank\">campaign video<\/a>\u00a0and\u00a0watch\u00a0President Obama referring to the Swedish number at a recent Nordic Summit &#8211; take a look at the beginning of this\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=A-hgKCsPj30&lt;https:\/\/www.youtube.com\/watch?v=A-hgKCsPj30&amp;feature=youtu.be&gt;&amp;feature=youtu.be\" target=\"_blank\">video clip<\/a> of his welcome speech.<\/p>\n<p>Why not try the number out for yourself? However, remember don\u2019t ask the Ambassador to Sweden at the end of the line about Abba, IKEA or what they think about the Swedish chef in the Muppets, as these are their three pet hates!<\/p>\n<p><strong>About\u00a0the Author<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-8840\" src=\"http:\/\/www.customerservicemanager.com\/wp-content\/uploads\/2016\/06\/Borge-Astrup.jpg\" alt=\"B\u00f8rge Astrup\" width=\"150\" height=\"225\" \/>B\u00f8rge Astrup is the managing director of Intelecom Contact Centre Division.<\/p>\n<p><a href=\"http:\/\/www.intele.com\" target=\"_blank\">Intelecom<\/a> is a leading provider of contact management solutions. With over 17 years\u2019 experience, Intelecom was one of the first to develop a cloud-based contact centre. Highly flexible and scalable, Connect from Intelecom can be adapted to accommodate one to several thousand concurrent agents using any device, in any location and integrates with multiple applications seamlessly.<\/p>\n<p>Intelecom Connect is one of the few contact centre solutions that is completely multi-channel. Intelecom Connect agents can respond to Phone,\u00a0Email, Chat, Social Media and SMS enquiries all within the one application.<\/p>\n<p>For more information please\u00a0visit\u00a0<a href=\"http:\/\/www.intele.com\" target=\"_blank\">www.intele.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00f8rge Astrup, managing director of Intelecom Contact Centre Division explains how the latest contact centre technology is revolutionising the travel industry with a new form of \u2018reality\u2019 tourism in the cloud..<\/p>\n","protected":false},"author":304,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/8835"}],"collection":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/users\/304"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/comments?post=8835"}],"version-history":[{"count":50,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/8835\/revisions"}],"predecessor-version":[{"id":8890,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/posts\/8835\/revisions\/8890"}],"wp:attachment":[{"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/media?parent=8835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/categories?post=8835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customerservicemanager.com\/wp-json\/wp\/v2\/tags?post=8835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}